📢 Call for Papers Agentic AI in Marketing: Delegated Consumer Agency, Brand Stewardship, Algorithmic Contestability, and Sustainable Market Value

 Springer Nature – Future Business Journal

Future Business Journal invites researchers and scholars to contribute original research to a special collection focusing on the emerging role of Agentic Artificial Intelligence (AI) in marketing.

The collection explores how AI agents are transforming consumer decision-making, marketing practices, brand management and sustainable market value.

Areas of Interest Include:

• Agentic AI and consumer decision-making
• Delegated consumer agency and autonomy
• AI-driven personalisation and customer journeys
• Brand stewardship and AI-mediated branding
• Algorithmic transparency and contestability
• AI agents and digital/automated commerce
• Consumer trust and responsible AI
• AI, sustainability and responsible consumption
• Ethical challenges and governance of Agentic AI
• Human–AI collaboration in marketing
• Emerging business models enabled by AI agents

Submission Deadline: 17 May 2027

Researchers, academicians and scholars working in Marketing, Artificial Intelligence, Consumer Behaviour, Business, Management, Digital Transformation and Sustainability are encouraged to contribute.

🔗 View the Call for Papers and Submission Details:
Springer Nature – Call for Papers