📢 Call for Papers Agentic AI in Marketing: Delegated Consumer Agency, Brand Stewardship, Algorithmic Contestability, and Sustainable Market Value
Springer Nature – Future Business Journal Future Business Journal invites researchers and scholars to contribute original research to a special collection focusing on the emerging role of Agentic Artificial Intelligence (AI) in marketing . The collection explores how AI agents are transforming consumer decision-making, marketing practices, brand management and sustainable market value. Areas of Interest Include: Agentic AI and consumer decision-making Delegated consumer agency and autonomy AI-driven personalisation and customer journeys Brand stewardship and AI-mediated branding Algorithmic transparency and contestability AI agents and digital/automated commerce Consumer trust and responsible AI AI, sustainability and responsible consumption Ethical challenges and governance of Agentic AI Human–AI collaboration in marketing Emerging business models enabled by AI agents Submission Deadline: 17 May 2027 Researchers, academicians and scholars working in Marketing, Artificial Intel...