Week 2 - CPD23 Thing 3: Consider your personal brand Maintaining a consistent image – both personally and professionally reveals the nature of a person. Moreover, it makes more sense when you are in a service-oriented profession – like ours! People almost (always) refer to us as a Librarian and most of them do not even know our names. Thus branding becomes important in more than one ways. It is up to us to decide whether we would be like to be referred to as “Library Madam” (as they call it!) or “Chinmayee Bhange”. I feel I would not mind either, although I would be elated if they know me personally! For the Thing 3: Consider your personal brand, I am a bit thoughtful, since my online presence is linked with my library’s online presence and vice-versa. Both of them almost go together, except for the Facebook account (which I admit was linked to my personal account earlier). I am beginning to take it easy with my online presence as I feel; an overdose would maul the positive...
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