LIRC@SFIT

  Springer Nature – Future Business Journal Future Business Journal invites researchers and scholars to contribute original research to a special collection focusing on the emerging role of Agentic Artificial Intelligence (AI) in marketing . The collection explores how AI agents are transforming consumer decision-making, marketing practices, brand management and sustainable market value. Areas of Interest Include: Agentic AI and consumer decision-making Delegated consumer agency and autonomy AI-driven personalisation and customer journeys Brand stewardship and AI-mediated branding Algorithmic transparency and contestability AI agents and digital/automated commerce Consumer trust and responsible AI AI, sustainability and responsible consumption Ethical challenges and governance of Agentic AI Human–AI collaboration in marketing Emerging business models enabled by AI agents Submission Deadline: 17 May 2027 Researchers, academicians and scholars working in Marketing, Artificial Intel...

The Learning and Information Resource Centre (LIRC), SFIT, conducted an orientation programme on Elsevier ScienceDirect for 51 B.E. OEC-11 (CCDM) students. The session was organized with the support of Dr. Hariprasad C. , enabling students to become familiar with one of the world's leading scientific research databases. Topics covered included: Searching multidisciplinary research literature Accessing full-text journal articles Identifying highly cited publications Using keywords effectively Supporting project work with authentic scholarly resources The orientation encouraged students to adopt research-driven learning practices and utilize quality literature for academic and professional growth.

  Sources: 1)  https://mjl.clarivate.com://search-results?issn=1823-4690&hide_exact_match_fl=true&utm_source=mjl&utm_medium=share-by-link&utm_campaign=search-results-share-this-journal 2)  https://jestec.taylors.edu.my/

Source:  https://www.scopus.com/sourceid/18200156709