With the pricing system of mobile cab hailing services like Uber and Ola under a scanner, here is what goes into algorithmic pricing Cab aggregators Ola and Uber have been handed a government notice over concerns of differential pricing on their apps depending on the device the customer is using. (Express Photo) With India’s consumer protection agency sending notices to cab aggregators Ola and Uber pertaining to the alleged difference in the fares they show on Android and Apple devices, there is a renewed spotlight on algorithmic pricing that most tech companies with a marketplace model deploy. “As a follow- up to the earlier observation of apparent #DifferentialPricing based on the different models of mobiles (#iPhones/ # Android ) being used, Department of Consumer Affairs through the CCPA, has issued notices to major cab aggregators #Ola and #Uber, seeking their responses,” Union Minister of Consumer Affairs, Pralhad Joshi said in a post on X Thursday. In recent months, several us...
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