Researchers at the Indian Institute of Technology Kharagpur (IITKgp) have developed an
algorithm that tracks marketing and sales activities on social media. This low-cost solution
would especially benefit micro, small and medium enterprises (MSMEs), according to the
researchers.
The solution is a model based on a computerised algorithm to identify social media influencers (with large contacts and followers) who have more reach and impact on social media.
The algorithm is applied to the data derived from select social media pages of test products. This is a great way to optimise marketing for companies with fewer resources, said professor MK Tiwari, who is leading the research at IIT Kharagpur.
To read the full article, please visit:
https://economictimes.indiatimes.com/news/politics-and-nation/iit-kharagpur-researchers-create-algorithm-for-marketing-sales-on-social-media/articleshow/68898061.cms (Accessed on April 22, 2019)
The solution is a model based on a computerised algorithm to identify social media influencers (with large contacts and followers) who have more reach and impact on social media.
The algorithm is applied to the data derived from select social media pages of test products. This is a great way to optimise marketing for companies with fewer resources, said professor MK Tiwari, who is leading the research at IIT Kharagpur.
To read the full article, please visit:
https://economictimes.indiatimes.com/news/politics-and-nation/iit-kharagpur-researchers-create-algorithm-for-marketing-sales-on-social-media/articleshow/68898061.cms (Accessed on April 22, 2019)
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