Campus hires get roles in hot technologies
Shortage Of Talent In Fields
Like Big Data Forces Cos To Recruit Freshers & Train Them
Campus placements and
available job roles for engineering college graduates are going through a
big change, given the emergence of a variety of new technologies that
are disrupting every industry . The soaring demand for jobs in big
data and analytics, artificial intelligence (AI), machine learning,
digital marketing, and mobile and software development, is pushing
companies to offer these roles to those coming out of college campuses.
These were roles that were earlier offered primarily to midlevel
professionals.
There were around 12,000 jobs available
for freshers in India in each of these skill sets during the one year
ending August 31, according to data collated from job platforms by
online education provider Simplilearn. The numbers are almost double
that for roles in cloud computing, quality management, and IT services,
which were the leading roles previously .
“These numbers are a
combination of what we have seen and the data gathered from our own
platform and job listing websites like Naukri and Indeed. We looked at
skills that industries have been talking about,“ said Kashyap Dalal,
chief business officer at Simplilearn. Dalal said the largest employers
of these skills are the top players in the IT services and BFSI
(banking, financial services & insurance) spaces. But just about
every company , which has recognised that these skills are essential to
understand and serve customers better, are hiring for these roles. These
include the many MNCs with engineering and R&D centres in India,
and the slew of new retail MNCs entering to tap into India's engineering
talent. “I am seeing companies like Samsung going to colleges like BITS
and IITs to hire for these roles,“ said Kaushik Satish, co
founder at hiring firm Belong.
Harishankaran K, co-founder and
CTO of HackerRank, which conducts recruitment tests on campuses for many
product companies, including Adobe and Flipkart, says every single
company that they work for, including startups, is trying to hire for
these roles.
Companies are forming their own teams even in roles
like digital marketing that were earlier outsourced to third parties.
Other hot roles are in internet of things (IoT) and design of the user
interface and user experience. The move to campuses for these roles is
primarily because of the shortage of skills in the general technology
ecosystem. The roles require basic knowledge in technology skills like
advanced Excel, big data, open source data warehousing software Hive,
programming languages Python and Java, search engine optimisation
(SEO), and Android. Digital marketing requires people to have a basic
knowledge of Google AdWords and SEO.
Some educational
institutions teach a few of these skills. But a lot of the main skills
are acquired postrecruitment, with in-house training. “Very few colleges
have curriculum defined for such roles, so companies look for general
problem-solving abilities -like ability to handle data and aptitude for
algorithms,“ said Harishankaran.
The salary range for those taken
into these roles is in the same Rs 2-4 lakh bracket that other freshers
fall in. But the scope to jump to higher salary bands with just a few
years of experience is high.
Satish says such disproportionate
jumps happened three years ago in product management roles, those who
are responsible for the strategy , road map and feature definition of a
product or product line. “Many students in the top B-schools were then
being hired for product manager roles, especially in e-commerce,“ he
says.
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Source: The Times of India dated October 2, 2017
