Book Review: The Facebook Effect

The Facebook Effect

by DAVID KIRKPATRICK,
NEW YORK/RANDOM HOUSE/2010

From the title, it suggests on what is the book about, a familiar term "Facebook", the site we usually login at least once in a day.

The story-line revolves around how Facebook evolved from a Harvard dorm room experiment to a successful company having almost a billion of active users, the struggles of keeping the company stable, about its competitors, about its strategies, failures etc. It makes us realize that nothing is achieved without pure hardwork, determination and a focused way to reach your goal. It also shows Mark Zuckerberg's ability to handle the company well, make it financially viable without compromising on the quality of the product, to remain steady despite failures, believing in the concept of the company and make it so successful.

Also, it gives opinions of Facebook by its investors, stakeholders, management team etc. and gives an insight about the lives of people involved in making Facebook what it is today.

Reviewed by Manan Meghani - FE 6

UoP initiates new online MCQ exam

20-mark test to speed up evaluation

UoP initiates new online MCQ exam

Results of digital test will be made available immediately, ensuring more transparency

As part of a newly-introduced credit system, management students of University of Pune (UoP)-affiliated colleges will now have to take a multiple choice question-based (MCQ) online examination of 20 marks for every subject taught in their courses.  This move by the varsity is expected to increase evaluation speed and bring transparency into the proceedings. Students will be able to see their scores immediately after finishing the examination, and a student will also get a second attempt in the next semester, in case of failure.  Dr E B Khedkar, Dean, Faculty of Management, UoP and Director, D Y Patil Institute of Management, explained, “Twenty MCQ questions will be asked for 20 marks, which students will have 25 minutes to complete. Considering this year’s academic calendar, we will schedule the first such exam in October.”  Dr Parag Kalkar, Registrar at the Sinhagad Management Institute (SMI), said, “A special programme will be designed for this. Students will be asked random questions out of a question bank. A buffer time of five minutes will be given since some questions might need calculations to be done,” adding that different machines will have different sets of questions.  “The exam will be conducted on UoP’s server. While internal assessments are conducted by colleges, one part of the external assessment will be quick, since this online exam will give immediate results,” said Dr Apoorva Palkar, promoter, MERC Institute of Management. Meanwhile, students seem to have welcomed the decision. Vikram Gawde, a first year student of DYPIM, feels it will help in preparations for the semester examination.  “Although this will be just a 20-mark objective test, I will have to study for it before the final examination. It will give me a clear idea about where I stand and what is important,” he said. Another first year student, Amay Tambe of SMI, spoke about the transparency it will bring.  He said, “The immediate results will help me find where I went wrong and what I should take care of when I appear for the written examination. In case of the latter, no student is in the mood to go back and refer to the questions they get wrong when the results come out.” UoP’s new credit system has been designed to ensure continuous and comprehensive evaluation.  In an attempt to aim for international standards, UoP management students will be evaluated on online exams, projects, presentations, internships, journals, class participation etc. Every semester, six subjects will be credited with 100 marks each, out of which 50 marks are reserved for the regular written examination, 30 for the internal assessments and 20 for this online examination.   Taking it online   ►  20 multiple choice questions   ►  25 minutes to finish the test  ►  Questions to be randomly generated from a question bank  ►  Results to be out immediately after exam  ►  A student can re-appear for it in the next semester, if s/he fails in the exam Source: http://www.punemirror.in/article/2/201308192013081910493651290c72dc5/UoP-initiates-new-online-MCQ-exam.html

Book Exhibition at Churchgate

Book Fair at Sunderbai Hall, Churchgate
Dates: 2nd August to 20th August, 2013
Time: 9.45 am to 7.45 pm
Discount: Upto 85% off

Organized by: Ashish Book Centre

New Arrivals - General Reading and Entrepreneurship

GENERAL READING / ENTREPRENEURSHIP

Acc. No.	Author Editor etc	Title volumes edition etc	Publisher
19226	BAGCHI/ SUBROTO	GO KISS THE WORLD: LIFE LESSONS FOR THE YOUNG PROFESSIONAL	PENGUIN
19227	NIIR BOARD OF CONSULTANTS AND ENGINEERS	OPPORTUNITIES FOR WOMEN ENTREPRENEURSHIP WITH PROJECT PROFILES	ASIA PACIFIC BUSINESS PRESS
19228	NPCS BOARD OF CONSULTANTS AND ENGINEERS	SELECT AND START YOUR OWN INDUSTRY	NIIR PROJECT CONSULTANCY SERVICES
19229	NPCS BOARD	HOW TO BECOME A SUCCESSFUL BUSINESSMAN?	NIIR PROJECT CONSULTANCY SERVICES
19230	NIIR BOARD	HOW TO START YOUR OWN EXPORT BUSINESS	NIIR PROJECT CONSULTANCY SERVICES
19231	NIIR BOARD	PROFITABLE SMALL, COTTAGE AND HOME INDUSTRIES	ASIA PACIFIC BUSINESS PRESS
19232	SHARMA/ VINAY M.	BEST BUSINESSES YOU CAN START WITH ALMOST NO COST	ASIA PACIFIC BUSINESS PRESS
19233	ASIA PACIFIC BUSINESS PRESS	GROW RICH BY STARTING YOUR OWN BUSNESS	ASIA PACIFIC BUSINESS PRESS
19234	MURALIDHARAN/ JAMUNA	FIFTY PROJECTS TO START WITH FIVE LAKHS	ASIA PACIFIC BUSINESS PRESS
19235	SHARMA/ VINAY M.	BEST HOME BUSINESSES TO START WITH JUST FIFTY THOUSAND	ASIA PACIFIC BUSINESS PRESS
19236	NIIR BOARD	STOP DREAMING: START YOUR OWN BUSINESS	ASIA PACIFIC BUSINESS PRESS
19237	NIIR BOARD	WHAT NO ONE EVER TELLS YOU ABOUT STARTING YOUR BUSINESS: FACILITIES AND PROCEDURES FOR ENTREPRENEURS	ASIA PACIFIC BUSINESS PRESS
19238	NIIR BOARD	SECRETS FOR MAKING BIG PROFITS FROM YOUR BUSINESS WITH EXPORT GUIDELINES	ASIA PACIFIC BUSINESS PRESS
19239	NIIR BOARD OF CONSULTANTS AND ENGINEERS	SELECTED PROJECTS TO START WITH THIRTY LAKHS	ASIA PACIFIC BUSINESS PRESS
19240	NIIR BOARD OF CONSULTANTS AND ENGINEERS	SELECTED PROJECTS TO START WITH FIFTEEN LAKHS	ASIA PACIFIC BUSINESS PRESS
19241	NIIR BOARD OF CONSULTANTS AND ENGINEERS	SELECTED PROJECTS TO START WITH THIRTY FIVE LAKHS	ASIA PACIFIC BUSINESS PRESS
19242	NIIR BOARD	DETAILED PROJECT PROFILES ON SELECTED HI-TECH PROJECTS	NATIONAL INSTITUTE OF INDUSTRIAL RESEARCH
19246	KIYOSAKI/ ROBERT T.	RICH DAD POOR DAD: WHAT THE RICH TEACH THEIR CHILDREN ABOUT MONEY - THAT THE POOR AND MIDDLE CLASS DO NOT	PLATA
19247	DAGUR/ ARVIND/ MEHRA/ P.S./ GUPTA/ GANGA/ VARDHAN/ SHASHI	GATE 2014: COMPUTER SCIENCE & INFORMATION TECHNOLOGY	C L MEDIA
19595	PIRSIG/ ROBERT M.	ZEN AND THE ART OF MOTOR CYCLE MAINTENANCE	VINTAGE
19596	MACHIAVELLI/ NICCOLO/ DONNO/ DANIEL	PRINCE, THE	BANTAM DELL
19597	KAWASAKI/ GUY	REALITY CHECK: THE IRREVERENT GUIDE TO OUTSMARTING, OUTMANAGING AND OUTMARKETING YOUR COMPETITION	PORTFOLIO/PENGUIN
19598	ALLEN/ DAVID	GETTING THINGS DONE: HOW TO ACHIEVE STRESS-FREE PRODUCTIVITY	PIATKUS
19599	FERRISS/ TIMOTHY	FOUR-HOUR WORK WEEK: ESCAPE 9 - 5, LIVE ANYWHERE AND JOIN THE NEW RICH	VERMILION
19600	TOLKIEN/ J.R.R.	THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING	HARPERCOLLINS
19601	TOLKIEN/ J.R.R.	THE LORD OF THE RINGS: THE TWO TOWERS	HARPERCOLLINS
19602	TOLKIEN/ J.R.R.	THE LORD OF THE RINGS: THE RETURN OF THE KING	HARPERCOLLINS
19603	FOLLETT/ KEN	THE PILLARS OF THE EARTH	PAN
19604	BRANSON/ RICHARD	LOSING MY VIRGINITY: THE AUTOBIOGRAPHY	VIRGIN
19605	SHTEYNGART/ GARY	SUPER SAD TRUE LOVE STORY	GRANTA
19606	YERGIN/ DANIEL	THE PRIZE: THE EPIC QUEST FOR OIL, MONEY AND POWER	SIMON AND SCHUSTER
19607	DIAMOND/ JARED	GUNS, GERMS AND STEEL: A SHORT HISTORY OF EVERYBODY FOR THE LAST 13,000 YEARS	VINTAGE
19608	COLLINS/ JIM	GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON'T	RANDOM HOUSE BUSINESS BOOKS
19609	GLEICK/ JAMES	THE INFORMATION: A HISTORY, ATHEORY, A FLOOD	FOURTH ESTATE
19610	KIM/ W. CHAN/ MAUBORGNE/ RENEE	BLUE OCEAN STRATEGY: HOWTO CREATE UNCONTROLLED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT	HARVARD BUSINESS SCHOOL
19611	COLE/ TEJU	OPEN CITY	FABER AND FABER
19612	COULSON-THOMAS/ COLIN	THE KNOWLEDGE ENTREPRENEUR: HOW YOUR BUSINESS CAN CREATE, MANAGE AND PROFIT FROM INTELLECTUAL CAPITAL	KOGAN PAGE
19613	DRUCKER/ PETER F.	INNOVATION AND ENTREPRENEURSHIP: PRACTICE AND PRINCIPLES	ELSEVIER
19614	HOLT/ DAVID H.	ENTREPRENEURSHIP: NEW VENTURE CREATION	PHI LEARNING
19615	VAIDYANATHAN/ NANDINI	ENTREPEDIA: A STEP-BY-STEP GUIDE TO BECOMING AN ENTREPRENEUR IN INDIA	EMBASSY
19616	SEETHA	THE BACKROOM BRIGADE: HOW A FEW INTREPID ENTREPRENEURS BROUGHT THE WORLD TO INDIA	PENGUIN
19617	COLLINS/ JIM/ PORRAS/ JERRY I.	BUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES	RANDOM HOUSE BUSINESS BOOKS
19618		ENTREPRENEUR'S TOOLKIT: TOOLS AND TEHNIQUES TO LAUNCH AND GROW YOUR NEW BUSINESS
19619	MOHAN/ T T RAM	BRICK BY RED BRICK: RAVI MATTHAI AND THE MAKING OF IIM AHMEDABAD	RUPA
19828	CHRISTENSEN/ CLAYTON M.	THE INNOVATOR'S DILEMMA	HARPERCOLLINS
19829	GOODWIN/ DORIS KEARNS	TEAM OF RIVALS: THE POLITICAL GENIUS OF ABRAHAM LINCOLN	SIMON AND SCHUSTER
19830	CARO/ ROBERT A.	THE POWER BROKER: ROBERT MOSES AND THE FALL OF NEW YORK	VINTAGE
19831	LOGAN/ DAVE/ KING/ JOHN/ FISCHER-WRIGHT/ HALEE	THE TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION	HARPERCOLLINS
19832	LIVINGSTON/ JESSICA	FOUNDERS AT WORK: STORIES OF STARTUPS' EARLY DAYS	APRESS
19833	KAWASAKI/ GUY	ENCHANTMENT: HOW TO WOO, INFLUENCE AND PERSUADE	PENGUIN
19834	AGARWAL/ VARUN	HOW I BRAVED ANU AUNTY AND CO-FOUNDED A MILLION DOLLAR COMPANY	RUPA
19835	IYER/ PRAKASH	THE HABIT OF WINNING: STORIES TO INSPIRE, MOTIVATE AND UNLEASH THE WINNER WITHIN	PENGUIN
19836	PRASAD/ T.G.C.	UNUSUAL PEOPLE DO THINGS DIFFERENTLY	PENGUIN
19837	BAGCHI/ SUBROTO	MBA AT SIXTEEN: A TEENAGER'S GUIDE TO THE WORLD OF BUSINESS	PENGUIN
19838	RAO/ USHA	EDUCATIONAL TECHNOLOGY	HIMALAYA
19839	RAO/ USHA	EDUCATIONAL TECHNOLOGY	HIMALAYA
19840	PATEL/ RAMBHAI N.	EDUCATIONAL EVALUATION: THEORY AND PRACTICE	HIMALAYA
19841	PATEL/ RAMBHAI N.	EDUCATIONAL EVALUATION: THEORY AND PRACTICE	HIMALAYA
19851	DANDAVATE/ VRUSHALI/ KHATRI/ AJAY/ UMDALE/ PRADIP	APPLICATION OF SIX SIGMA IN LIBRARY AND INFORMATION SCIENCE	ESS ESS
19852	SHARMA/ SUBHASH	MANAGEMENT IN NEW AGE: WESTERN WINDOWS EASTERN DOORS	NEW AGE
19853	NANDAN/ H.	FUNDAMENTALS OF ENTREPRENEURSHIP	PHI
19854	BIYANI/ KISHORE/ BAISHYA/ DIPAYAN	IT HAPPENED IN INDIA: THE STORY OF PANTALOONS, BIG BAZAAR, CENTRAL AND THE GREAT INDIAN CONSUMER	RUPA
19855	LEACH/ J CHRIS/ MELICHER/ RONALD W.	FINANCE FOR ENTREPRENEURS	CENGAGE
19856	KARUNAKAR/ B.	CORPORATE CHAMPIONS: EXCELLENT COMPANIES OF INDIA	SAGE
19857	GILL/ KAVERI	OF POVERTY AND PLASTIC: SCAVENGING AND SCRAP TRADING ENTREPRENEURS IN INDIA'S URBAN INFORMAL ECONOMY	OXFORD