Showing posts with label Newspaper Clippings. Show all posts
Showing posts with label Newspaper Clippings. Show all posts

Wednesday, May 9, 2012

Cancel the Subscription - Subbiah Arunachalam


It has been a slow but steady move to make scholarship freely available
Most of us spend a few hundred rupees a year on the magazines we buy for leisure reading or for keeping abreast of current affairs. But if you are a scientist, you may be shelling out a few thousand rupees for the journal your professional society publishes for its members. Of course, if you are a serious researcher, you may have to read or refer to many journals, not two or three. And you will depend on your institution’s library for those journals.
Till 20-30 years ago, most academic libraries, at least in the West, did not find it difficult to subscribe to most journals needed by the scientists in their institutions. Then things started changing and journal subscription prices started skyrocketing — some costing $20,000-40,000 — leading to what librarians call the serials crisis. Much of the price rise was caused by commercial publishers, such as Elsevier, Springer and Wiley. These three control most of the 24,000 science, technology and medicine journals and publish more than 40 per cent of all journal articles today. Elsevier reported a profit of 37 per cent of its revenue in 2011 (up from 36 per cent in 2010); the profit of the other two is no less than 30 per cent despite the recession.
A few years ago, academic librarians, even in the US, had to cut down their budgets for books and monographs to keep journal subscriptions going. Early this year, Harvard, reputed to have the richest endowment among universities, announced that it was finding it to difficult to hold on to its subscriptions and requested its faculty to publish their work in “open access journals” which would be free to read and to resign from publications that keep articles behind paywalls. The irony of it all was summed up nicely by Professor Robert Darnton, director of libraries at Harvard: “We faculty do the research, write the papers, referee papers by other researchers, serve on editorial boards, all of it for free, and then we buy back the results of our labour at outrageous prices.”
A few months ago, a Fields Medal winner, mathematician Timothy Gowers of Cambridge, made it publicly known that he had stopped publishing in, refereeing for and being on the editorial boards of journals published by Elsevier. Gowers created a website called The Cost of Knowledge and close to 11,000 scientists from around the world have signed it already, pledging to boycott Elsevier journals.
Cost, however, is only part of the issue. A more serious issue is the exclusive control enjoyed by publishers over how research gets distributed and shared. They demand that authors surrender copyright to the papers they publish and use it to throttle scholarly communication and hinder the progress of science. It is common sense that if we make scholarly information freely available it will reach a larger audience and help advance further research and lead to wider economic benefits.
The boycott had a salutary effect. Elsevier withdrew its lobbying for the rather absurd Research Works Act, which, if passed in the US Congress, would kill public access to federally funded research and reverse the mandate of the National Institutes of Health putting in one go all the 21 million freely available records in the PubMed library into a fee-to-see system.
Long before Gowers’s boycott of Elsevier and Harvard’s request to its faculty, there have been many stellar initiatives to usher in an era of open access to science and scholarship. For example, all seven research councils in the UK have mandated open access to research funded by them. So has the Wellcome Trust, the world’s largest private-sector funder of life science research. Apart from these funder mandates, there are many institutional mandates, including the ones at ICRISAT, Hyderabad, the National Institute of Oceanography, Goa, and the National Institute of Technology, Rourkela. All these developments have been meticulously chronicled by the philosophy professor, Peter Suber, in the US and the technology writer, Richard Poynder, in the UK.
Recently, the British government enlisted the cooperation of Wikipedia founder Jimmy Wales to help make all taxpayer-funded academic research in Britain available online to anyone who wants to read or use it. Says David Willetts, minister for universities and science: “Giving people the right to roam freely over publicly funded research will usher in a new era of academic discovery and collaboration, and will put the UK at the very forefront of open research.”
In India, though, there appears to be very little enthusiasm among the leaders of the science establishment. Neither the office of the principal scientific adviser nor the department of science and technology seems to have shown any interest in mandating open access to taxpayer-funded research. The National Knowledge Commission has recommended mandating open access to all publicly funded research, but it is not clear who will implement the recommendation. Right now, it is left to individuals to promote open access in India.
Source: The Indian Express dated 8th. May, 2012.

Friday, March 30, 2012

Typing A to Z in a blink

Breaking the records of Jayasimha, Mohammed Khursheed Hussain, Pothireddy Krishna Teja and Sridhar Raju, B V A Manoj Varma, a junior analyst at the Wordworks Apex ITES (India) Pvt Ltd set a new record.This confirmed his entry into the India Book of Records for typing all the 26 English alphabets in just 2.16 seconds without any space in between the letters, and 3.90 seconds with space between the letters.However, he has his dreams, set high.A native of West Godavari district, BVA Manoj Varma Penmetsa pursued his masters in computer applications from Karimnagar and is also an expert with the lower hand in typewriting.“I have been practicing this for almost two years and it is my dream is to become a Guinness World Record holder.” His stint at the India Book of records, Varma says, is his first step to the Guinness Books of Records.“Two years ago, when I saw Jayasimha breaking the world record, I have been working on it. And this is very important to me as people get recognised for their talents in different fields and being one among them would be a great feeling.”Evidently excited Manoj, flanked by his friends and teachers cheering him up, did have to struggle a bit with the second task where he had to type each letter with a space.And he was successful after quite some attempts.He used a Dell key board for typing the alphabets without space, while he used a Logitech one for typing with space.He says, “The type of keys on the keyboard are very important and spacing your fingers between them is also vital. Keys on laptops are surely placed close to each other, but are really soft, hence they reduce the speed of typing.”Guests who were judging this attempt were DSP G Nageshwar Rao, Krishnaiah Goud, dept of commerce, AV College and R Ramchandhar Rao, head master, ZPHS, Miyapur
Source: http://ibnlive.in.com/news/typing-a-to-z-in-a-blink/243453-60-121.html

First cancer encyclopedia ups hope for new drugs

London: The first “book of cancer knowledge” detailing how hundreds of cancer cells respond to anti-cancer agents has been published, which scientists say will speed up the search for new cancer drugs.
The cancer “encyclopedia” is a step towards tailoring cancer medicine to a patient’s genetic profile.
In the field of cancer research, scientists have so far grown a number of cancer cells in the lab that allowed them to study the effect of new cancer drugs on humans. Now, a team at the Wellcome Trust Sanger Institute near Cambridge and various cancer institutes around the world have released two papers cataloguing data on hundreds of cancer cell lines, the BBC reported.
The team screened more than 600 cancer cell lines with 130 drugs, identifying genetic signatures linked with drug sensitivity. Already clues are emerging that could be of benefit to patients, including the discovery that a rare bone cancer in children.
Mathew Garnett of the Sanger Institute, lead author of one paper, said, “It’s bringing together very large and powerful data sets and asking which cell line is the most sensitive and what is behind that sensitivity.” PTI
Source: Times of India dated 30 March 2012

Tuesday, March 6, 2012

SFIT - IRIS 2012 TIME CAPSULE

Time capsule planned at Borivli college fest

TNN Feb 24, 2012, 03.03AM IST

MUMBAI: Burying your problems and worries now seems possible with the help of a time capsule. Designed by two third-year engineering students of St Francis Institute of Technology, Borivli, as part of their college fest, Iris 2012, the idea behind the project is to invite people's suggestions on things they want to see in 10 years.

"A leather-bound book will be kept on the day of the festival for comments. We will place the book along with pictures and other memorable items in the time capsule and bury it," said Shelton Nazareth, one of the designers.

The capsule will be unearthed in 2022 at the same fest by the students. "We will place a Google Maps picture and an environmental report of Mumbai from 2012, photos of prominent locations of Mumbai among other things," said Prathamesh Chodankar. The capsule will have a report on the present and future expectations for the city that will be written by three of the institute's professors. The event will be held at the institute on February 26.

SFIT - IRIS 2012 - TIME CAPSULE

An empty Virar local train, a Hindi version of the Hollywood blockbuster Inception and a corruption-free government – these are a few of the dreams of students of St Francis Institute of Technology, Borivli, which they have stored in a time capsule, for the year 2022.

As part of the institute’s annual festival, Iris 2012, students on Wednesday consigned a written list of their hopes, memories and wishes to a time capsule, decorated with graffiti. The capsule will be uncovered during the college festival in 2022.

“The Bollywood version of Inception will include love songs and a lot of melodrama,” said Tushar Karia, 19, a first year engineering student of the institute.

Initially scheduled for February 26, the event was shifted to February 29 to mark the leap year and to accommodate 500 envelopes filled with personal messages in the time capsule. “We had more than 500 people who penned personal messages. Organising it on February 29 also added to the enthusiasm levels,” said Shelton Nazareth, 20, who designed the capsule.

Besides personal notes, the time capsule also includes an environment report, a map of the city, photos of prominent locations and a 16 GB flash drive with chart-topping videos and songs.

For students, the time capsule presented a way to preserve special moments, to look back on a decade later. “We made a photo collage of all our birthday parties and included a note describing each of our qualities and habits,” said Sherin Gilson, 20, a third-year student. “Ten years from now, these note will take us back in time and help us trace how we’ve changed,” she added.

Surprisingly, for most of the budding engineers, seeing Mumbai turn into the next Shanghai was not part of their vision for the city.

“The infrastructure boom will cost us green pockets and clean air. A pollution-free city is my dream for the city in 2022,” said Melinda Gomes, 20, a resident of Vasai. “I am also hoping that Mumbaiites get de-addicted from social networking sites and and make time to meet each other in person instead,” she added.

Wednesday, December 28, 2011

Know how you fared in NET, instantly

Know how you fared in NET, instantly
Chetan chauhan, Hindustan Times

Students appearing for the National Eligibility Test (NET), 2012 will be able to evaluate their performance immediately after appearing for the much-simplified test. The University Grants Commission (UGC), which conducts the test for around 2.5 lakh students twice a year, on Thursday decided that candidates can take carbon prints of their optical reader answer sheets with them.

This will enable students to know instantly how they have fared in the test, said UGC chairperson Ved Prakash.

In another decision, the UGC has decided that all the question papers for the test will be objective type.

Till now, two papers were objective and the third one subjective. This has led to delay in declaration of the results, sometimes forcing students to appear again.

Students had earlier expressed their unhappiness over evaluation in the subjective type paper.

Now, we will be able to declare the results much before next NET and to the satisfaction of students, Prakash said. The format will be applicable for the June 2012 exam and results will be announced by October before the next exam in December 2012.

Only those who clear the NET are eligible for junior research fellowship and for appointment in colleges and universities.

Sourced from: http://www.hindustantimes.com/India-news/NewDelhi/Know-how-you-fared-in-NET-instantly/Article1-786360.aspx

PM Declares 2012 as Natiional Mathematics Year

Prime Minister Manmohan Singh on Monday expressed concern that young minds with a natural ability for mathematics were not pursuing the disciple at an advanced level, resulting in a "decline in the quality of maths teachers at the school and college levels". In his inaugural speech at a function to mark the 125th birth anniversary of eminent mathematician Srinivasa Ramanujan, the Prime Minister said there was a "general perception that pursuit of maths does not lead to attractive career possibilities".

He declared 2012 as the National Mathematics Year and Dec 22, the day Ramanujan was born, as Mathematics Day.

"The mathematical community has the duty to find ways and means to address the shortage of top quality mathematicians in the country. It must reach out to the public, especially in the modern context where mathematics has tremendous influence on every kind of human endeavours," he said.

Sourced from: http://www.hindustantimes.com/India-news/Chennai/Young-minds-not-pursuing-maths-PM/Article1-787270

Tuesday, December 13, 2011

E-LEARNING Free English CDs for class 10 students

Mumbai: In a first-of-itskind move, the Maharashtra State Board of Secondary and Higher Secondary Education will distribute free elearning CDs with English textbooks for students of class 10. While in the first year, from June 2012, CDs will be available only with English textbooks designed for second and third languages, the board plans to extend the facility to other subjects in future.
The audio-visual CDs will not only have content from the textbook, but will also have the pronunciations of words with their meanings. “They will be aimed at helping students who find it difficult to learn and comprehend English,” said board chairman Ujjwala Patil.

Patil said that officials are also working on making available similar CDs for other subjects.

“Many firms have approached us with proposals on learning technologies. However, all come at a price. We cannot incur a huge expense. So we are looking at cheaper options. Several schools do not have laboratory facilities. Students are unable to conduct experiments or even see them. We are trying to make these experiments in science subjects available to the students. We plan to compile a list of useful links in sciences and social sciences and put them on our website for students,” Patil said.

This is the first time the board is planning to make use of technology on such a scale. From June 2012, information and communications technology will be introduced from class 10 and later to higher classes. Under the curriculum, the board intends to teach students how to create e-mail IDs and to send mails.

The curriculum guides you to create blogs and make use of online tools or Wikipedia. “The teacher training programme for information and communications technology (ICT) will begin from December 15. Teachers will come to training centres once a week and will be practising in their schools for the rest of the week,” said the chairman. The Maharashtra government is also working out ways to provide computers to every school in the state.
Source Times of India 12 December 2011

Wednesday, June 8, 2011

How adequate is your financial record keeping?

In this era which is distinguished from yesteryears by its SPEED, we cannot (even if we desire to!) involve our parents and our spouse in financial decision making. Although financial decisions prove to be a boon or bane at every turn of life, we risk the life of our loved ones by making them ignorant about our investments. A sudden death in a family makes us realize the benefits of financial record keeping.
Here is an article which is written by Vishal Shah (Chartered Accountant) and published in DNA dated June 8, 2011.
Start your record keeping from today!!

Apple takes a giant leap into the cloud (AFP)

June 6 2011 by admin in Apple Computer |No Comments

SAN FRANCISCO (AFP) – Apple chief executive Steve Jobs on Monday interrupted his medical leave to unveil a free service called iCloud that stores music, photos and other content on the Web and shares it across multiple devices.

“We’re going to move the digital hub to the cloud,” the 56-year-old Jobs told software developers at Apple’s annual Worldwide Developers Conference (WWDC) at San Francisco’s Moscone Center.

Jobs and other Apple executives also gave developers a preview of the next generation of Lion, the software that powers Macintosh computers, and iOS 5, the latest mobile operating system for the iPhone, iPad and iPod Touch.

But the highlight of the event was Apple’s long-awaited iCloud service, which eliminates the need to hook up a cable to transfer music, photos, documents or electronic books between Apple devices.

“Keeping these devices in sync is driving us crazy,” Jobs said to cheers from the audience of more than 5,000 software developers. “We’ve got a great solution for this problem, and we think the solution is our next big insight.

“iCloud stores your content in the cloud and automatically pushes it to all your devices,” he said.

Apple said iCloud wirelessly synchronizes mail, contacts, calendars, photos, applications, e-books, music and other files across devices.

Apple’s “iTunes in the Cloud” lets users download previously purchased music and new music purchases to Apple devices while a Photo Stream service wirelessly pushes photos to all connected devices and computers.

For music not purchased through iTunes, Apple is offering a service called “iTunes Match” for $24.99 a year that matches music in a subscriber’s personal digital music collection and makes it available online.

Michael Gartenberg, an analyst at technology research company Gartner, said iCloud represents a “pretty big shift for Jobs.”

“Where 10 years ago he talked about the Mac as the hub for your digital life today he said the cloud is now the hub for your digital life,” Gartenberg said.

“Apple’s talking about an entire ecosystem,” he said. “What they presented today was from a software platform perspective an entire vision of the future of the digital consumer all tied together by cloud service offerings.”

Jobs, dressed in his trademark black pullover and blue jeans, took the stage to a standing ovation shortly after the music sound system blared out the James Brown hit “I Feel Good.”

“Thank you, that always helps,” said Jobs, who appeared thin but relatively healthy in his first public appearance since March, when he unveiled the iPad 2.

Jobs, who underwent a liver transplant two years ago and has previously battled pancreatic cancer, was making just his second public appearance since going on medical leave in January with an unspecified illness.

Jobs and other Apple executives took a number of potshots at the personal computer during Monday’s event, stressing that iCloud eliminates the need for a user’s life to revolve around a PC.

“We’re going to demote the PC to just being a device,” Jobs said.

With the new version of iOS 5, for example, a personal computer would no longer be needed to set up and activate an iPad and software updates will be delivered wirelessly.

“With the new iPad we’re ushering in the post-PC world,” said Scott Forstall, senior vice president of iPhone software. “Now if you want to cut the cord, you can.”

Apple’s senior vice president of worldwide product marketing Phil Schiller demonstrated features in the next generation of Lion including “air drop,” which allows Macintosh users to transfer files with other nearby Mac users through a peer-to-peer wireless connection.

A new iMessage service lets users send text messages, photos and videos between Apple devices while Newsstand is a bookshelf for newspaper and magazine subscriptions that updates automatically with the latest issue.

A camera icon on the iPad now lets users open the camera directly from the lock screen and the volume button can be used to take a picture.

Lion will be available as a download in July for $29.99, considerably cheaper than the $129 charged for previous upgrades.

Apple said iCloud will be available this fall with the release of iOS 5 and will provide five gigabytes of free cloud storage for mail, document storage and backup.

Music, applications, books and photos do not count against the storage limit.

Apple shares lost 1.57 percent on Monday to close at $338.04.

Courtesy: http://apple-news.findtechnologynews.com/apple-takes-a-giant-leap-into-the-cloud-afp/

Wednesday, May 4, 2011

SMS e-library to show live surgeries

JAIPUR: Now, the resident surgeons would be able to see live surgeries performed by eminent doctors from the operation theatres (OT) of Sawai Man Singh Hospital as the surgery department has developed an e-library on the premises.
HoD of the surgery department Dinesh Jindal said, "We want to connect our e-library with our OT, this would help our students to study various kind of surgeries watching them live." The newly developed e-library has books on surgery written by notable doctors, journals and videos of surgeries. "Videos are important as they help in imparting practical knowledge to the students. We are trying to bring more videos of surgeries performed in prominent hospitals like AIIMS." The surgery department plans to connect its e-library with other hospitals so that the resident doctors could see the live convention on latest technologies organised in other hospitals. "There would be a code, which the other hospitals would provide us. Through that code we would be able to see the convention live on surgeries organised in the other hospitals," he said. The e-library has computers and also projectors, where around 40 resident doctors could access the library at a time.
SMS hospital superintendent LC Sharma said that the e-library could be used for saving records of operations, could be used in future for reference of the cases. He said the authorities plan to open such e-libraries in other departments too.
Source: http://timesofindia.indiatimes.com/city/jaipur/SMS-e-library-to-show-live-surgeries/articleshow/8130272.cms

Friday, February 11, 2011

How is a physical archive still relevant in today's hyper-connected world?

How is a physical archive still relevant in today’s hyper-connected world?
Published: Wednesday, Feb 9, 2011, 2:27 IST Place: Mumbai Agency: DNA
It helps address the digital divide
With scarce archiving of women’s perspectives, every effort counts. An outfit such as ours is completely digital and has its own audience. But there is still a vast digital divide; there are voices that still struggle to find a place in cyberspace. So the SPARROW archive plays an important role. At the same time, I relate to their need to be financially independent. When you're trying to build an organisation, you need consistent funding.
Sapna Shahani, director, Women Aloud: Videoblogging for Empowerment (WAVE)
It rescues and preserves lost voices
CS Lakshmi started SPARROW at a time where it was not very common to have things dedicated to women. Instead of just archiving published material, she has rescued creative works by women that would otherwise be languishing in a cupboard somewhere.Despite the move towards digitisation, I believe some things have to be kept in the form they were created in. So there is definitely a place for real archiving. Just because it’s expensive, it shouldn’t be made redundant.
Chandita Mukherjee, director, Comet Media Foundation, NGO
It helps documents personal histories
I became involved with SPARROW when CS Lakshmi began documenting the lives of Indian women artistes. In their oral history workshops, a lot of spontaneous creation took place. I remember doing an improv dance and music session with the late Kathak dancer, Damayanti Joshi. I admire Lakshmi’s resolve in documenting the inner struggles of artists, instead of just seeking out celebrities. In that sense, SPARROW serves a great purpose in documenting cultural history.
Neela Bhagwat, Hindustani classical singer
It provides reliable information
I remember flipping through these little booklets SPARROW had published about Indian women in cinema history. I still have them in my collection. There’s something about the physicality of a book that is comforting to me. As a journalist, I use a combination of the internet and books for my research. The internet tends to be limited to excerpts and cross-references, but for in-depth knowledge about a subject, I prefer referring to books, where the likelihood of errors is far lower than on the internet.
Meenakshi Shedde, journalist
Source: DNA dated 09/02/2011

Preserve 'her story' before it's lost

Preserve ‘her story’ before it’s lost
Published: Wednesday, Feb 9, 2011, 1:23 IST By Uttarika Kumaran Place: Mumbai Agency: DNA
Why is it we all know that Jawaharlal Nehru was India’s first prime minister, but many would struggle to remember his sister, Vijaya Lakshmi Pandit —the first Indian woman to hold a cabinet post and later became governor of Maharashtra? Or the fact that RK Laxman is considered India’s greatest cartoonist, while the name of Maya Kamath barely registers? And who would’ve thought something as frivolous as rangolis could give one a glimpse into the political and social concerns of the women who drew them?
The Sound and Picture Archive for Research On Women (SPARROW) library in a non-descript building in Dahisar (East), doesn’t claim to have the answers. But in an ostensibly pluralist world, where even bringing up the gender issue is increasingly being considered myopic, it definitely raises some interesting questions.
Taking flightSet up in 1988 by Dr CS Lakshmi, Dr Neera Desai and Dr Maithreyi Krishna Raj, all pioneering figures in the field of women’s studies in India, SPARROW was an unusual name for what was, back then, an unusual endeavour. “In most of our work, we were always looking for material currently found in SPARROW but usually absent in other archives and documentation centres,” says DR CS Lakshmi, director, SPARROW.
With funding from the Dutch organisation HIVOS in 1997, the ten-year grant period that followed were the most crucial years in the growth of the archive. Today, the archive stores 5,000 books in 11 Indian languages and countless more journals, journal articles and newspaper clippings covering all areas of history and culture related to women. SPARROW’s anchor project on oral history has produced video and audio recordings of a diverse set of women, from those involved in the freedom movement, practitioners of traditional systems of medicine, artists, writers and educationists.
Losing speedToday, the library that holds this veritable treasure house of women’s histories is called Dr Neera Desai Memorial Library, named after the late Dr Neera Desai who taught an entire generation of feminists to rise above abstractions and examine their own realities.
In this spirit, SPARROW has consistently organised exhibitions, writers’ camps and cultural festivals to take the archive out of the library and into public spaces. However, over the past two years, the absence of adequate funding has meant that such activities have considerably reduced. For now, SPARROW has been able to tide over the fund crunch via donations from individual donors as well as a Charity Art Raffle organised last year.
But the atmosphere at the SPARROW office, despite many leaving for better-paying jobs, remains upbeat. And although the immaculately kept library finds few visitors, except for researchers and stray students, the team, buried deep in newspapers, women’s magazines, audio tapes and transcripts, keeps the archiving mission going on full steam.
Malsawmi Jacob, a Mizo poet and writer, and currently editor at SPARROW, claims the best thing about her work is that it gives her a window into so many different lives. Speaking as an employee, however, Jacob admits times have been tough. “Several people have left since they haven’t had a rise in salary in the past four years. I myself have had to take up a part-time position here,” she says.
The sky’s the limit“The function of an archive is to retrieve marginal histories,” explains Dr Lakshmi. As a case in point, she talks of the 1998 SPARROW publication on Sakhubai, a tribal woman and member of Kashtakari Sanghatana, an organisation in Maharashtra that saves tribal communities from exploitation. She adds, “Sakhubai will never be part of any textbook. That’s why I strongly feel that if you want to change the education system, change the material that people can have access to.”
With this in mind, SPARROW has also taken up ‘Women in Science’, a project commissioned by the Department of Science and Technology, Government of India, to document the achievements of 20 Indian women scientists. “We will also publish a small booklet about these scientists, aimed at young girls who are on the verge of making a career choice,” says Dr Lakshmi.
However, SPARROW’s primary concern is to generate enough funds to become self-sufficient. “For an archive like ours, we need commerce. Otherwise we are project-dependent and at the mercy of funding agencies. If we have an adequate corpus, we won’t need to compromise,” says Dr Lakshmi.
Giving wings to SPARROWSPARROW recently launched A Sky to Fly, an initiative to find 2,000 supporters to contribute Rs2,500 annually for the next four years. This amount will translate into archival activities, publications, outreach projects and infrastructural expenses for SPARROW.
To donate, email sparrow1988@gmail.com or visit www.sparrowonline.org
Source: DNA dated 09/02/2011

Footfalls increase as Mumbai bookstores experiment

Footfalls increase as Mumbai bookstores experiment
Published: Friday, Feb 11, 2011, 3:28 IST By Humaira Ansari Place: Mumbai Agency: DNA
In the name of live events, one would typically associate bookstores with book launches and reading sessions.
The audience — an assorted concoction of society’s high-heeled, the literati and of course the quintessential book lovers. Few book browsers present at the venue would stick along. But that was then.
Picture this: It’s a Sunday morning and a bunch of gleeful kids are engrossed in making props — Akbar’s crown or a capseller’s hat, which they will later put to creative use while enacting famous childhood tales. An art-cum-story-telling workshop, only that the venue is not a conventional private art class. Walk into a Crossword Bookstore on a Sunday morning, and you’ll realise it’s a regular feature here.
The activity is part of Crossword Children’s Hour, something the bookstore started with its first store at Mahalaxmi, 14 years back. But what started as a mere story-telling session on a Sunday morning has now evolved into much more.
The result, a gamut of activities — colouring contest, extempore story narrations, singing, drama, fancy dress and dancing contests to festive workshops around Diwali and Christmas...you name it, and they have it all.
“Our target audience is essentially children between the ages of 4-12 years. Through these workshops we want to inculcate reading as a habit. We are sowing the seeds now, so we can reap its benefits 7-8 years down the line,” says Sivaraman Balakrishnan, manager marketing, Crossword Bookstores.
And since the stores are selling more than just books, read: toys, stationery, DVDs, there is a constant need to take on marketing initiatives to push sales in the respective categories.
“Landmark caters to not just books. We have large areas dedicated to toys, DVDs and games. Hence the promotional activities need to be balanced out,” says Lijin Thomas, head marketing, Landmark.
From Scrabble to Squap contests and Hot Wheels Racing to Lego Block Building Challenge — Landmark conducts periodic contests. Many of the events are organised to get the products off the shelves. And kid’s fare is a regular event every December. “Toy activation in a coordinated fashion started in 2008 and every year in the month of December sales go up by 25-30%,” Thomas adds.Besides tangible sales, these events also mean an increase in footfalls at the store. Children’s Hour at Crossword for instance has no registration fee, but the attendance for the Sunday sessions have increased by 30% last year alone.
Thomas also contends that the toy specific events are essentially hosted in a challenge or contest format because, “children like to experience certain toys rather than just seeing demos”.
It is of little surprise that when famed cartoon superstars, Spiderman or Dora visit the store, sales of stationery that includes these characters increases.
Moving outside the ambit of children-related activities, Oxford hosts a variety of non-children centric events as well. Panel discussions on social issues like LGBT and 26/11, theatre workshops, live music performances, tarot reading and occasional movie screenings etc, the store has ventured out to include a bouquet of events other than just readings.
Tathagata Chowdhary, a theatre producer, was looking for fresh actors for his play. And he chose Oxford (at Churchgate) as the venue to hold his theatre workshop. “The store is one place in town which is close to many colleges in the city. The crowd is young and there’s a lot of connect,” says Chowdhary who was happy with the response.
Earlier, Chowdhary had also organised a panel discussion on one of the longest running plays in the history of English theatre The Mousetrap based on Agatha Christie’s novel. And for people who see these events as a distraction; Chowdhary holds that these activities, be it at coffee shops or bookstores are value additions. “A person who reads Agatha is more than likely to attend a related discussion,” says he.
To each to his own. But for now, as bookstore shelves become all inclusive, and marketing minds dish out fun activities, customers aren’t complaining. Not just as yet.
Browsing books, how about a tarot reading?
I have been doing tarot reading at Oxford for three years. The energy of the shop makes a lot of difference. And the candles and bright table cloth attracts many walk-in customers. The bookstore also ensures that the footfalls comprise educated people. My clientele includes bankers, corporates, government officials, students and home-makers. Over three yearsmany repeat clients have become my brand ambassadors. Earlier I used to operate from 5-8, now I am sitting there till 10pm. People like the idea that a tarot reader is sitting there and not running away the next day.They can always get back to me. Rajni Tandon, tarot reader at Oxford Bookstore
Stories, song, dance and more for kids...
We’ve been organising events around our new storybook series, The Adventures of Toto the Auto, at various Landmark stores and the kids have absolutely loved it. The bookstore is a great venue to connect with parents and engage the children in stories, songs, dance and drawing. We see the crowds growing with each subsequent event and now even have parents contacting us to do the same event for them at their kid’s birthday party.Preeti Vyas, CEO, FunOKPlease Publishing India
Story-telling with a difference
I think it’s very exciting to use alternate spaces and not stick to conventional ones. The story-telling workshops we hold at Crossword include reading, story-telling and story enacting. And the creative workshops use art and craft as a medium to hook the children. Though the various media —internet, gaming, television —are stimulating, there’s very little left to the imagination. It is important to inculcate the habit of reading in children. And the art story workshops at Crossword is one of the ways we try to generate and retain children’s interest in reading. Raell Padamsee, head, Academy for Creative Expression
Source: DNA dated 11/02/2011

Soon, watch lectures on your smart phone

Soon, watch lectures on your smart phone
Published: Thursday, Feb 10, 2011, 18:04 IST By Yogita Rao Place: Mumbai Agency: DNA
Attending lectures in the classroom or via videoconferencing will be a thing of the past.
Students can now watch lectures ‘live’ on their smart phones. Experts at the Indian Institute of Technology-Bombay (IIT-B) have developed an automated application, which will allow students to watch lectures on their cellphones.
What distinguishes the application from other ones is the display. The application will allow students to focus on any part of the video with a clear resolution.
Called lec-to-mobile, the application has the potential to reform distance education programmes in the country. The application, developed by a professor and students of the electrical engineering department of the institute, will soon be patented. The project will be officially launched on a public domain in the days to come.
“Lec-to-mobile is completely automated. It allows students to download any lecture. It could be a lecture going on or an earlier one. The students will be able to ‘attend’ the lecture as per the required resolution. The cursor will automatically move on the writing board and will also zoom in and out whenever required. They will be able to experience a live classroom on their cellphones,” professor Subhasis Chaudhuri, the inventor of the application, told DNA.
At present, the application can be used on Android phones. However, it would soon be made available on windows application on cellphones as well. The beta version would be available for free initially, said Chaudhuri. “Distance education itself is a big sector now. Accessing lectures on the phone can help the sector in several ways,” he said.
Lec-to-mobile will offer lectures only by those professors who are willing to upload them. The application would also provide lectures by companies who are providers of such sessions.
“It is the same format used by television channels. The shows are created and developed by a production house and then are taken by the channels. Lecture companies or institutes can exploit the application in many ways,” Chaudhuri said.
“The idea is to make use of the limited amount of space that we have on cellphones,” explained Rangan Banerjee, dean, research and development, IIT-B.
“The team from the electrical engineering department has worked on the aspect of video resolution of the lectures. They are planning to put up the demo version on the public domain soon. The professor also has some patents on his name already.”
Source: DNA dated 10/02/2011

Friday, January 7, 2011

IIT Bombay Techfest 2011

Indian Institute Of Technology ,Powai, Bombay Techfest 2011 will be held on 7-9 January 2011.

Reference Source: Loksatta 07/01/2011

Monday, May 24, 2010

IIT’s online material now a must in engineering colleges

Hi,
Have a look at the following newsitem:
IIT’s online material now a must in engineering colleges.
The All India Council for Technical Education (AICTE) has made it mandatory for engineering institutes in Mumbai.......
Click on the link below for details..
http://www.mumbaimirror.com/article/2/201005242010052402284895772d9ff82/IIT%E2%80%99s-online-material-now-a-must-in-engineering-colleges.html

Source: Mumbai Mirror dated 24/05/2010 (Accessed on 24/05/2010)

Tuesday, April 13, 2010

e-facilities edge out Ahmedabad's old libraries

e-facilities edge out Ahmedabad's old libraries
Priya Adhyaru-Majithia / DNAMonday, April 12, 2010 10:27 IST
Ahmedabad: When information is available at the click of a mouse, why browse among dusty, wooden cabinets filled with dog-eared, books, yellowed with age, their pages brittle, and silverfish thriving in them?

The city’s traditional libraries with their tall, whitewashed buildings are fast becoming redundant. Booklovers and students in the city are shying off conventional reading places and heading for the stylish ambience of modern, fully air-conditioned libraries with steel racks and books with crisp pages.

But what really gives the modern libraries an edge over their traditional elder cousins is the fact that they also make their stock available to their readers online. This obviates the entire process of physically having to go to a library to borrow or return a book.

The librarians of the city’s old libraries told DNA that the Indian library scene is set for a radical transformation. Bharti Desai, librarian in-charge of Gujarat Vidyapith, said there had been a 40 per cent drop in the number of daily visitors to Vidyapith library.

“Grants for new books and maintenance of the place have gone up but, strangely, the number of people using the library has fallen,” she said. “Why would anyone make an effort to visit a library when the information one needs is easily available on the internet?”MJ Library, believed to be the biggest library in the city with the best collection of books, was once visited by more than 1,500 readers a day. Its librarian, Prabhatsinh Dabhi, said the number of readers had now come down to an average of 700 entries per day.

“Also, there has been a decline of about 30% in the membership of the library’s Bal Kishor Vibhag [children’s section for kids under 14 years],” he said. “The time-consuming procedure for borrowing books has become outdated and is, apparently, discouraging library users.”

The BJ Institute of Learning and Research Library which has a rich collection of about 11,000 catalogued manuscripts, is another major resource for the city’s students and researchers. Its director, Ramjibhai Savalia, said the library was used particularly by people doing research in Gujarati, Sanskrit and Prakrit languages.


Source: DNA dated 12th. April, 2010
Accessed from http://www.dnaindia.com/academy/report_e-facilities-edge-out-ahmedabad-s-old-libraries_1370335 on 13/04/2010.

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